And when it comes to off-page SEO, it can be an easy way to get your content noticed, shared, and bombarded with links. Guest posting is the practice of publishing articles on another website with a byline attached to it. In its simplest form, guest blogging means writing an article for someone else’s blog. If a customer leaves a comment on your Facebook page or says something nice about you on Twitter, reply! Even if it’s just a simple “Thank you so much for your kind words! A citation is an online mention of your business’ name, address and phone number (also known as NAP).
Off-page SEO checklist
But consider your homepage since it likely has the highest page authority of any page on your site. Off-page SEO requires a broader, more holistic approach to SEO that bleeds into every part of the marketing department, not just a one-time set of tactics. Discover the best SEO certifications in 2025 to boost your skills, credibility, and career opportunities—whether you’re a beginner or seasoned pro.
This is a specific problem for local SEO, but no matter what your goals are, it’s worth fixing. Your NAP information refers to your company’s name, address, and phone number—the information Google thinks makes off-page SEO important to searchers. If this information exists on third party directories and review sites, but is inconsistent with the NAP info you have on your site, you could miss out on achieving a local rank. Work with these directories to ensure that all your information is accurate, complete, and up-to-date, and reach out to new directories to prevent the problem from recurring. No one really knows the exact formula(s) Google uses for ranking websites, and no one knows exactly how sites are ranked for various keywords.
Provide a way to see the product in action
Assuming you’re trying to write content solely as a vessel for link building, there are several qualities you’ll need to consider. A diversity of backlinks is one of the best off-page SEO strategies that will increase your chances of winning a favorable ranking from Google. Create links from blogs, industry directories, article directories, forums, and social media properties. You need to start off-page marketing as soon as you can, and even a little bit is better than nothing.
Using the right anchor text is essential for both user experience and SEO. Correctly using anchor text can improve the relevance of your backlinks, signaling to Google that your site has exactly what the user is looking for. If you want other sites to link back to yours, it’s a no-brainer that you’ll need quality content to link to.
- This ensures search engines understand your pages while making them more engaging for visitors.
- The reason is the same as explained above about Expertise, Authority, and Trustworthiness.
- From here, work your way through the results to find unlinked mentions.
- The traffic from Q&A sites is quality and stable because the targeted audience comes to your site.
- The best off-page SEO tools provide comprehensive data, analysis, and implementation capabilities for managing external signals that influence search rankings.
Online reviews are the digital equivalent of word-of-mouth endorsements and significantly define your business’s reputation and search rankings. Each element shapes your site’s authority score, influencing search engine rankings. Off page SEO, or off-site SEO, is an important factor in SEO ranking. It’s about improving your brand’s online reputation and organic search. Politely request backlinks from relevant websites, often by pointing out broken links or offering valuable content as a replacement. Engage with potential customers on Twitter, providing value and subtly promoting your content, aiming for social shares and backlinks.
Keep content concise and visually appealing while maintaining a clear message that resonates with your target audience. Use video SEO strategies to encourage interaction by adding calls to action, responding to comments, and leveraging platform-specific features like hashtags or subtitles. Navigate to the Search Atlas Link Gap Analysis Tool, which identifies the backlink gap between your website and competitors.
Type in your business name and location details, and you’ll get information on how optimized your location data is. This off-page SEO tool immediately tells you which directory lacks details like your website link or operating hours. SEO Anomaly You must remove these inbound links to avoid getting a penalty, which can impact the ranking of the affected page or your entire site. If you can’t remove them, you can disavow the URL or domain through Google Search Console’s Disavow Tool. URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly.
These efforts ensure businesses with physical locations gain higher visibility in their local markets, driving foot traffic, calls, and inquiries. For example, JetRank helped a gutter contractor achieve a 126% increase in monthly calls through enhanced local SEO practices and reputation management. They help you connect with your community and increase your brand’s visibility. Skyscraper link building is a proven off-page SEO technique that creates high-quality content to earn backlinks. The guest article included a contextual backlink to our website, SEOTesting. This backlink gives our site significant authority (via PageRank), which benefits our rankings and organic traffic.
But he DID have experience getting press for small businesses using surveys. But it’s a helpful visual for people who aren’t familiar with how Google figures out the topic of a page. Not only did HubSpot publish the infographic on their blog (and promote it on social), but they agreed to have our logos side-by-side at the bottom of the image. Which led to a solid (follow) link and another mention of my brand. There was (obviously) a brand mention and a link in the release itself. So if you’re ready to take action on what we covered so far, you’ll love this chapter.